{"id":3539,"date":"2011-12-08T12:37:25","date_gmt":"2011-12-08T19:37:25","guid":{"rendered":"http:\/\/www.gildedserpent.com\/cms\/?p=3539"},"modified":"2011-12-08T12:37:25","modified_gmt":"2011-12-08T19:37:25","slug":"terry-undercutting","status":"publish","type":"post","link":"http:\/\/www.gildedserpent.com\/cms\/2011\/12\/08\/terry-undercutting\/","title":{"rendered":"Undercutting the Competition"},"content":{"rendered":"<h2>A Problem of Ethics or Practicality?<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.gildedserpent.com\/art55\/graphics55\/TerryPetra.jpg\" alt=\"Terry performing at Petra\" width=\"300\" height=\"417\" align=\"right\" \/><\/p>\n<h3>by <a href=\"http:\/\/www.gildedserpent.com\/aboutuspages\/TerryD.htm\"><strong>Terry Del Giorno<\/strong><\/a><br \/>\n<span class=\"footnotes\">posted December 8, 2011<\/span><\/h3>\n<p>I think we can be assured that <span class=\"artist\">Randa<\/span>, <span class=\"artist\"><a href=\"http:\/\/www.gildedserpent.com\/art28\/CEBdinaLA.htm\">Dina<\/a><\/span> and <span class=\"artist\">Asmahan<\/span> do not\u00a0 have a dialogue about what to charge (after  they pay their teams of musicians, dressers, managers etc).\u00a0 Nor did <span class=\"artist\"><a href=\"http:\/\/www.gildedserpent.com\/cms\/2010\/01\/24\/najianagwa\/\">Nagwa<\/a><\/span>, <span class=\"artist\"><a href=\"http:\/\/www.gildedserpent.com\/art29\/CEBMonaSaid.htm\">Mona<\/a><\/span>, or<span class=\"artist\"> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2009\/07\/29\/yasminacfifi\/\">Fifi<\/a> <\/span>share tea over  the subject. They charged what they wanted, what their fans would pay. If they  didn&#8217;t get what they wanted, I doubt seriously that any of those <em>fanan<\/em>,  current or past, would fall below their own established rates.<\/p>\n<p>I grew up in a time where we  didn&#8217;t discuss our fees; it was a time when you didn&#8217;t talk politics with  people you didn&#8217;t know or even ask them about it. It was also a time before one  could look on line and find out incomes and pensions of county workers.\u00a0 It was long before you could look online at a  menu of prices on a dancer\u2019s website. In theory, I concur with others who have  written about this before:\u00a0 yes, we  should agree on a starting price.\u00a0  Undercutting happens, and it is wrong! <\/p>\n<p class=\"highlight\">\u00a0However, in the real world, I  think that, as professionals, we shouldn&#8217;t dance for less.\u00a0 In fact, maybe we should charge more!<\/p>\n<p>\nConsider the budding student of dance who undercuts the professional at  a restaurant gig.\u00a0 If the restaurant or  club stays open long enough, and she works there long enough, it will become  obvious that she&#8217;s not a professional in so many ways.\u00a0 She may pick the wrong music (such as using  Debke for a Greek audience or a Loreena McKennitt song for the Lebanese  Association Valentine&#8217;s dinner) &#8230;you get my drift.\u00a0 She might call in at the last minute and  cancel, or worse, not show-up, because something else \u201ccame up\u201d.\u00a0 She won&#8217;t know how to cover for the mishap  that often can happen early in a performer&#8217;s career, making it part of her show  &#8230;costume malfunctions,\u00a0 customers who  are out-of-line, music mishaps, musician misunderstandings. (Don&#8217;t ask; I won&#8217;t  tell!) God forbid, she might even perform a second set without charging! She  won&#8217;t be able to respond in a cultural context to her audience, etc. Eventually, it will become obvious. Even the costumers will be able to  tell. If the establishment has a reputation of any kind, she won&#8217;t be there  long.\u00a0 In comparison, a professional dancer  will help an establishment!\u00a0 Her performance  will encourage repeat business for the owners as well as develop her following  of fans.\u00a0 <\/p>\n<p><span class=\"highlight\">Undercutting also occurs within the general public.<\/span><\/p>\n<p>I recall an agency with which I used to contract. There was a fee  schedule for women who looked like Belly dancers (They just dressed up like one  and added to the atmosphere!) and a different one for \u201creal\u201d dancers. The agent  was sensitive and savvy enough to realize there was a difference!\u00a0 With the vast amount of online advertising  that promotes Belly dancers today, I think the sharpest\u00a0 web-page layouts and top search results,  along with a cheaper price (and of course, the visual appeal) are what will  appeal to mainstream.\u00a0 For some dancers,  this might be their most effective gig generator.\u00a0 In contrast, the performer of yesteryear  developed her following and reputation by working a lot, and hence,  word-of-mouth was how her reputation was developed; it was not created by a  website. This was the time (for me anyway) during which a dancer could charge  and receive what she charged with ease&#8211;without\u00a0  \u201cshopping around\u201d or \u201cGoogling\u201d for a cheaper price that occurs today.<\/p>\n<p class=\"highlight\">\u00a0The Internet presence has  created a whole new style of \u201celitism\u201d in the dance world. <\/p>\n<p>Its standards are Photoshop, high-end graphics, certification, and  merchandise. All of this requires an amount of assertiveness for\u00a0 a dancer who has relied previously on talent,  ethics, and authenticity to be considered valuable and command the attention of  the general public as it surfs the web.<\/p>\n<p>Like other industries&#8211;music, musicians, singers, comedians, sports and  athletes (especially)&#8211;name their price and get it (&#8230;amazingly, even though  more than half the world&#8217;s population lives in poverty).\u00a0 You can engage a cover-band for approximately  two thousand dollars to appear at a wedding and play <span class=\"company\">Rolling Stones<\/span> tunes, but you can&#8217;t get the Stones to come for that small amount!<\/p>\n<p>In the San Francisco Bay Area particularly, yes, there has been  undercutting.\u00a0 For 20 plus years, I have  not only had my own, long-established gigs, but I have \u201csubbed\u201d for my dancer  friends and club owner friends.\u00a0 My dance  buddies like my track record because I would never steal their gigs, and club  owners like it because they know they will get what they pay for.\u00a0 There are some places for which I will no  longer substitute; they are paying dancers the same (if not less) than what I  have previously charged them.\u00a0 (This is  not just last year&#8217;s price, but the price of a dance a decade ago.)<\/p>\n<p>Advanced students and budding professionals will work occasionally for  significantly less money than established dance personalities. The consumer  will pay what he wants, and will receive what he pays for.\u00a0 There are some consumers with discriminating  tastes who are happy to pay a professional dancer. <\/p>\n<p class=\"highlight\">I think the \u201c<em>fananas\u201d<\/em> out there who have been  working their art for some time and have cultivated long standing relationships  with their clients, would be reluctant to keep within an \u201cagreed industry  standard\u201d.<\/p>\n<p>You don&#8217;t want to rob anyone of his or her hard earned dollars, but your  art shouldn&#8217;t be given away.\u00a0 Your prices  for real dancing shouldn&#8217;t be less than \u201ca walk-around\u201d from an agency, or less  than what you have charged in the past.\u00a0  Therefore, teachers, tell your students.\u00a0  Dancers, talk to other professionals in your area (&#8230;or check their  websites)! Check the current rates.<\/p>\n<p>Nowadays, there are a variety of venues to perform, with a variety of  distinctions in the dance and the dancer.\u00a0 <\/p>\n<p class=\"highlight\">I say let the consumer beware&#8230;.you get what you pay  for.\u00a0 If you want a 20 thousand dollar  Scion Toyota, you can get one; if you want to pay more for a BMW you can get  one of those. <\/p>\n<p>\n\t\t<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.gildedserpent.com\/graphics\/acommentbox.jpg\" alt=\"use the comment box\" align=\"right\" \/><\/p>\n<div class=\"ready4more\">\n<p>Have a comment? Use or comment section at the bottom of this page or <a href=\"mailto:editor@gildedserpent.com\">Send us a letter!<\/a> <br \/>\nCheck the &quot;<a href=\"http:\/\/www.gildedserpent.com\/let2ed.htm\">Letters to the Editor<\/a>&quot; for other possible viewpoints!<\/p>\n<p>Ready for more?<\/p>\n<\/p><\/div>\n<p>\t\t\t<!--end ready4more --><\/p>\n<div class=\"articlelist\">\n<ul>\n<li><span class=\"articledate\">7-27-05<\/span> <a href=\"http:\/\/www.gildedserpent.com\/art32\/nannagigrates.htm\">Calling all professional dancers! How much do you charge?<\/a> <span class=\"articleauthor\">by Nanna Candelaria<\/span><br \/>\nOver the years, we dancers have unwittingly kept the general rate ridiculously low in restaurants and nightclubs.<\/li>\n<li><span class=\"articledate\">11-15-11<\/span> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2011\/11\/15\/terry-2011-eliat-dance-fest\/\" class=\"articlelink\">2011 Eliat Festival with T and A!<\/a> <span class=\"articleauthor\">by Terry Del Giorno<\/span><br \/>\nEilat is a bustling attraction for many tourists, boasting world class beaches, diving, and great weather, which was one reason that we picked this destination in January! <\/li>\n<li><span class=\"articledate\">6-7-99 <\/span><a href=\"http:\/\/www.gildedserpent.com\/Articles2\/najfanana.htm\">Becoming a Fanana of the Belly Dance<\/a>&#8211;<span class=\"articleauthor\">by Najia Marlyz<\/span><br \/>\nInstead of a musical slave, I believe it is your calling as a dancer to interplay with the music.<\/li>\n<li><span class=\"articledate\">5-6-07<\/span> <a href=\"http:\/\/www.gildedserpent.com\/art39\/Michellehow2charge.htm\">How to Charge What You Are Worth<\/a> <span class=\"articleauthor\">by Michelle Joyce<\/span><br \/>\nThe first step to becoming an effective negotiator is to emotionally detach yourself from the outcome. If you can&#8217;t walk away from the deal, you have already lost.<\/li>\n<li><span class=\"articledate\">3-10-10<\/span> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2010\/03\/10\/yasmina-kids-undercutting-kalthoum\">Ask Yasmina #12: The Importance of Oum Kalthoum, Undercutting, and Kid Bellydancers<\/a> <span class=\"articleauthor\">by Yasmina Ramzy<\/span><br \/>\nWhen a client hiring a performer or a student looking for a teacher is at a point where they want quality, they know they have to pay a fair price.<\/li>\n<li><span class=\"articledate\">12-18-07<\/span> <a href=\"http:\/\/www.gildedserpent.com\/art42\/tatseenabullybelly.htm\">Bully Belly<\/a> <span class=\"articleauthor\">by Tatseena<\/span><br \/>\nFor example: a promoter is thinking about planning an event and is talking to a friend and says, &#8220;I can&#8217;t help it if some other teacher has planned a show on the same day or night; they are different styles anyway.&#8221;<\/li>\n<li><span class=\"articledate\">12-6-11<\/span><a href=\"newsgraphics\/ComKaleidoscope.htm\" class=\"articlelink\"> Interview with Nawarra of the UK and Morocco<\/a> <span class=\"articleauthor\">Video on the Community Kaleidoscope.<\/span><br \/>\nWe met Nawarra in Marrakech, at Simona&#8217;s Mediterranean Delight Festival held there in June 2011. Nawarra grew up  in Casablanca graduating from the university there. She now lives in Leed, near Manchester in Northern England. She has a troupe there, teaches and also takes several tour groups per year back to Morocco. She explains to us the term &quot;sha&#8217;abi&quot; and how it is used in the Moroccan dialect of the Arabic language.<\/li>\n<li><span class=\"articledate\">12-1-11 <\/span><a href=\"http:\/\/www.gildedserpent.com\/cms\/2011\/12\/01\/leyla-lanty-month-cairo-report-4\/\" class=\"articlelink\">A Month in Cairo, Egypt, Classes, Performing with Safaa Farid Band, Closing Gala, Classes at AWS <\/a> <span class=\"articleauthor\">by Leyla Lanty<\/span><br \/>\nShe finished off the teaching part of the class with a cane dance filled with a variety of cane movements that were playful and fun.  At the end, she had a real treat for us: She performed a short Oriental number in her unique style for us to watch and enjoy. <\/li>\n<li><span class=\"articledate\">11-30-11<\/span> <a href=\"http:\/\/www.gildedserpent.com\/newsgraphics\/ComKaleidoscope.htm\" class=\"articlelink\">Gigbag Check #32 &#8211; Tito Seif<\/a> <span class=\"articleauthor\">on the Community Kaleidoscope<\/span><br \/>\nIn October, 2011, we found Tito Seif backstage at Hala&#8217;s Show in Redwood City, California. Tito is currently the most famous male dancer in the world. He shows us several of his costumes all of which he designed. Also included is a clip of one of his dances at Hala&#8217;s wonderful show. Thank you to Hala and Tito for your time and sharing.<\/li>\n<li><span class=\"articledate\">11-28-11<\/span> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2011\/11\/28\/rebaba-queen-denial-ch6-syria\/\" class=\"articlelink\">From Syria with Love! Queen of Denial, Chapter 6: My Arrival<\/a> <span class=\"articleauthor\">by Rebaba<\/span><br \/>\nYou may think that the life of a traveling Belly dancer is filled with intrigue and love affairs, but this couldn\u2019t be further from the truth! <\/li>\n<li><span class=\"articledate\">11-23-11<\/span> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2011\/11\/23\/shushanna-know-your-bellydance-audience\/\" target=\"_blank\" class=\"articlelink\">Know Your Bellydance Audience<\/a> <span class=\"articleauthor\">by Shushanna<\/span><br \/>\nA part of us may feel like we\u2019ve earned an audience because we\u2019ve worked so hard and perform a quality show. But the truth is that you have to win an audience every single time.<\/li>\n<li><span class=\"articledate\">11-18-11<\/span> <a href=\"http:\/\/www.gildedserpent.com\/cms\/2011\/11\/18\/lynette-photos-rakkasah-1984-1986\/\" class=\"articlelink\">A Gilded Serpent Time Capsule Presentation, Rakkasah 1984 and 1986 (25 years ago)<\/a> <span class=\"artist\">Photos by Lynette Harris<\/span><br \/>\nWhile taking a nostalgic look through my photo albums recently, I realized that if I was ever going to share these photos, I had better go ahead and scan them into the computer now before they deteriorate even more than they already have. Yes, they are discolored and blurred, but I think they will be of some value to those who pay attentions to costume styles or those who were there and simply enjoy re-visiting the memories<\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Problem of Ethics or Practicality? by Terry Del Giorno posted December 8, 2011 I think we can be assured that Randa, Dina and Asmahan do not\u00a0 have a dialogue about what to charge (after they pay their teams of musicians, dressers, managers etc).\u00a0 Nor did Nagwa, Mona, or Fifi share tea over the subject. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/posts\/3539"}],"collection":[{"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":0,"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gildedserpent.com\/cms\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}